In the global context, green, sustainable standards, and ESG (Environmental – Social – Governance) have increasingly become not just "external requirements" but a core foundation for businesses to affirm their position and create long-term export opportunities. Many Vietnamese businesses are still accustomed to a passive approach – only changing when requested by partners.

In the increasingly competitive global landscape, the business model is the "heart" that determines the survival of a company. Many businesses still view the business model as just a diagram hung on the wall, designed once and left unchanged for years. However, KisStartup has a completely different approach: the business model is a dynamic tool, constantly being tested, adjusted, and adapted.

For the first time in Vietnam, an export incubator has been established with a hybrid model: both nurturing businesses that are not yet ready and accelerating those that have already developed. The unique feature of this model is that it is designed using a funnel approach, helping to expand knowledge and gradually enhance the capacity of businesses in their journey to access sustainable international markets.

A Meaningful Milestone After 10 Years of Steadfast Innovation

At the National Exhibition of Achievements—held by the Ministry of Science and Technology to celebrate the 80th anniversary of Vietnam’s National Day—we were deeply honored to see the KisStartup logo featured on the map of Vietnam’s innovation and startup ecosystem. This recognition is not only a source of pride for us, but also a reminder to remain humble, dedicated, and resilient throughout our decade-long journey supporting entrepreneurs.

Four digital service providers have participated in the Vietnam E-Commerce and Digital Technology Application Forum. This marks their first direct involvement at the heart of the digital transformation wave, where concepts are tested and turned into practical solutions.

To promote the connectivity of the national digital transformation ecosystem, the IDAP Project is organizing a learning tour at the Vietnam Sourcing Forum 2025 in Ho Chi Minh City from September 4-6, 2025, for prominent digital service providers.

Ten years of working with startups, universities, and businesses have given us a clearer view of the gap between smart technological ideas and meeting real-world needs. We have witnessed the struggles and uncertainties of scientists along this path.