In the global context, green, sustainable standards, and ESG (Environmental – Social – Governance) have increasingly become not just "external requirements" but a core foundation for businesses to affirm their position and create long-term export opportunities. Many Vietnamese businesses are still accustomed to a passive approach – only changing when requested by partners.

On June 19, 2024, KisStartup, in collaboration with ADN Communications Company, successfully held the online workshop "Practicing ESG in the financial sector and export sector." The event attracted many businesses and individuals interested in using ESG standards to boost competitiveness, attract investment, and expand markets.