In the global context, green, sustainable standards, and ESG (Environmental – Social – Governance) have increasingly become not just "external requirements" but a core foundation for businesses to affirm their position and create long-term export opportunities. Many Vietnamese businesses are still accustomed to a passive approach – only changing when requested by partners.

For the first time in Vietnam, an export incubator has been established with a hybrid model: both nurturing businesses that are not yet ready and accelerating those that have already developed. The unique feature of this model is that it is designed using a funnel approach, helping to expand knowledge and gradually enhance the capacity of businesses in their journey to access sustainable international markets.