The Lunar New Year is always a golden opportunity for businesses, cooperatives, and individual entrepreneurs to boost their revenue. However, not everyone fully understands how to price their products effectively and maximize profits. The event “Product Pricing, Revenue Growth, and Lunar New Year Acceleration” organized by the IDAP project in Lao Cai and Son La delivered valuable lessons, inspired participants, and empowered business owners to confidently navigate the market.

I. Objectives

• Promote the products and services of local businesses in Lào Cai and Sơn La.

• Increase revenue for businesses participating in the IDAP project during the 2025 Lunar New Year season.

• Engage the community and foster interaction and connection between students and businesses in Lào Cai and Sơn La.

In the process of digital transformation, some businesses have "inadvertently" created new environmentally-friendly products that provide jobs for marginalized communities.

(Mrs. Vi Thi Sang, Member of Tan Xuan 269 Cooperative, harvesting bamboo leaves)

On December 19, 2024, the event "Building Local Specialty Brands on E-commerce Platforms", organized by the IDAP project, brought together over 40 small and medium enterprises, cooperatives, and household businesses—prioritizing those led by women and ethnic minority women—from Lào Cai and Sơn La provinces. This event was not only an opportunity for businesses to understand the "rules of the game" on major e-commerce platforms in Vietnam but also to grasp strategies for optimizing sales on Shopee and TikTok Shop.

Within the framework of the IDAP Project - Enhancing the Digital Transformation Ecosystem in Lào Cai and Sơn La, we invite small and medium enterprises (SMEs) and business households to register for the program supporting the use of digital transformation and digital workforce solutions.

1. Program Objectives
The program seeks to identify and honor innovative solutions across three key areas: digital transformation services, digital workforce services, and digital transformation for sustainable communities. Through this contest, SMEs can access professional services to tackle real business challenges, foster comprehensive digital transformation, and promote community and sustainable values.

2. Eligible Participants

Within the framework of the IDAP project - Enhancing the inclusive digital transformation ecosystem, we have witnessed a typical example of utilizing agricultural by-products to increase revenue through digital transformation. The cooperation between Tan Xuan 269 Cooperative and Sac Moc Tinh Company has demonstrated this.