The Lunar New Year is always a golden opportunity for businesses, cooperatives, and individual entrepreneurs to boost their revenue. However, not everyone fully understands how to price their products effectively and maximize profits. The event “Product Pricing, Revenue Growth, and Lunar New Year Acceleration” organized by the IDAP project in Lao Cai and Son La delivered valuable lessons, inspired participants, and empowered business owners to confidently navigate the market.

On December 19, 2024, the event "Building Local Specialty Brands on E-commerce Platforms", organized by the IDAP project, brought together over 40 small and medium enterprises, cooperatives, and household businesses—prioritizing those led by women and ethnic minority women—from Lào Cai and Sơn La provinces. This event was not only an opportunity for businesses to understand the "rules of the game" on major e-commerce platforms in Vietnam but also to grasp strategies for optimizing sales on Shopee and TikTok Shop.