If in Part 1 (When everything starts to fall apart), you saw how to respond when a business faces crisis, then in Part 2, let’s dive into the root of sustainability for an early-stage organization like a startup – People. You may find many ideas here go against the traditional belief that you need money first before building company culture or investing in employees.

The ICM Falk Foundation, in collaboration with KisImpact, is proud to announce our FREE curriculum on Circular Economy, Entrepreneurship, and Innovation!

The curriculum and its 03 modules will provide you with step-by-step guidance on how to understand climate change, the need for a circular economy, and the necessity of innovating to solve the most pressing environmental issues.

If in Part 1 you learned how to face difficulties (when everything starts to fall apart), handle conflicts between long-term vision and immediate challenges, and in Part 2, you practiced building company culture step by step by focusing on People first, then Product, and finally Profit, then in Part 3, you—like me—may be asking the question: How do you lead a company when you yourself don’t know where it’s headed?

The story Derek Sivers shared:

“Don’t forget the joy of learning and doing. Maybe it takes you longer. Maybe it’s inefficient. Maybe you miss million-dollar opportunities because your business grows slower since you’re doing everything yourself. But above all, if you’re happy—that’s what matters!”

We titled this section intentionally—because at some point in your entrepreneurial journey, you must learn to say no:
No to tempting but misaligned offers.
No to unnecessary advertising.
No to customers who aren't a good fit and aren't satisfied.

The next book we’d like to introduce is Anything You Want by Derek Sivers—a must-read for startups still in the idea phase, wondering whether to dive in or wait for someone to validate their million-dollar concept.

The answer lies in two simple words: take action.
This book also speaks to businesses that have already launched and are seeking new ideas or directions to grow.

Personal branding is essentially a polished way to describe the unique value each individual creates—something people can’t mention your name without thinking of.

Many startups are born from passion, but the question is: How do you turn that passion into real value for the community and build a personal brand around it?
Gary Vaynerchuk offers highly practical advice to help you do just that.

5 Minutes a Day: Startup Book – Crush It! – Part 2: Enjoying the Journey

If Part 1 helped you understand the role of personal branding and content creation, then in Part 2, we explore how to leverage platforms to share your message with the world.
Clearly, the end goal isn’t just to make money—but to create, to be recognized, and to bring your value to those who truly need it.

God is fair to both the rich and the poor—we all have the same 24 hours in a day. What you do with that time is entirely up to you.

Timo offers some highly practical and engaging strategies to help you improve your daily productivity. I’ve realized that building habits through consistent practice is much harder than just spending 5 minutes reading this section.