To Approach B2B Customers, What "Gatekeepers" Will You Have to Overcome?

The phone rings!
Hello, I’m A from ABX Company, may I speak with the marketing department?
What is your inquiry?
I’d like to discuss our solution with you.
What solution?
The XYZ solution.
We’re not interested.

Or:
The head of our department is out of the office, call back later.
… and so on.

Who are you selling to?
I’m selling an app to young people to read XYZ online.

How old are your young customers?
They are between 18 and 35 years old.

Why would they use your app?
Because young people today use smartphones a lot, and they really want to read XYZ on their handheld devices.

Why do you think they will pay for your app?
Because my app is very useful and has features A, B, and C.

Market size estimation reflects your vision and helps you build a strategic action plan. No investor would want to invest in a company that has no understanding of the market size they are serving or will serve. In fact, if a company's potential market is too small, it will limit your ability to attract investment.

Social Enterprises (SE), although still a debated concept, are undeniably businesses that aim to solve social issues. These two elements harmonize with each other and bring value to both the business and the community. However, unlike traditional startups, social enterprises face challenges a hundred times greater because they must balance the interests of all stakeholders, striving to survive and remain sustainable while not forgetting their commitments to the community.