About KisStartup

After more than a decade of working alongside Vietnam’s innovation ecosystem, KisStartup focuses on supporting businesses, startups, and organizations in building effective business models, advancing digital transformation, and pursuing sustainable growth—grounded in a deep understanding of real-world contexts.

Through working with organizations at different stages of development, KisStartup has learned that innovation only truly creates value when it starts from real needs, real resources, and concrete challenges specific to each organization. This hands-on experience has shaped how we think, design our methodologies, and build long-term partnerships with our clients and collaborators.

Core Philosophy: Keep Innovation Simple – Stupid

From the very beginning, KisStartup has remained committed to the philosophy:

Keep Innovation Simple – Stupid.

We believe that innovation does not need to be complicated. What matters is clarifying the core problem, setting the right priorities, and implementing solutions that are just enough and appropriate for each stage of growth. By keeping complexity simple, we help businesses understand where they are, why change is needed, and where to begin—rather than chasing short-lived trends.

This philosophy is consistently reflected across KisStartup’s consulting, coaching, and solution programs, with a strong focus on practicality, applicability, and long-term impact.

The Values KisStartup Upholds

KisStartup operates based on three core values:

1. Working alongside businesses, startups, and organizations through every stage of building, transformation, and growth.
2. Creativity in thinking, methodology, and approach—rooted in specific contexts and available resources.
3. Trustworthiness in professional quality, ethical standards, and long-term partnerships.

These values are not only guiding principles, but standards that KisStartup consistently upholds across all projects and collaborations.

KisStartup – Keep Innovation Simple – Stupid
Innovation begins with understanding, is guided by simplicity, and creates sustainable value for businesses.